Company: Van Horn Media, Inc
https://maryjovanhorn.com
Interviewee: Mary Jo Van Horn
As a media buying expert turned Life Coach, I help Ad Agency Owners decrease stress and increase productivity.
In the Next 5 years, the biggest change to marketing will be what?:
Channeling fear and scarcity into creative and positive change.
When buying media, what percent of your advertising investment is spent on traditional media and how much of your advertising budget is spent on digital advertising?:
100% – Digital
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?:
For the objectivity and multiple areas of expertise that an Ad Agency (that’s the right fit for the client) provides.
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