Company: Out of Dust Marketing
Website Address: www.outofdustmarketing.com
Interviewee: Brandon Forschino
Short company description: Located in Jacksonville, FL, Out of Dust Marketing & Communication is a full-service online marketing and communication agency. Out of Dust Marketing & Communication exists to help organizations communicate their message effectively and brand that message over multiple types of media. We’re passionate about coming up with solutions that focus on simplicity, practicality, and impact. We adapt how your clients do business to the rapidly-changing marketplace.
What is your favorite advertising campaign that you have created for a client or participated in?: New Single Release for some of my Artists. Using Facebook/Instagram, we created a 30 second video ad with a snippet of their single to the defined audience. From there, led people to listen and presented the streaming platforms of their choice. This resulted in an exponential increase in reach, engagement, and online streams.
How does your marketing strategy change from working with a local advertising client to a national advertising client?: Our process works for any client, local or national. We begin by helping clients overcome their identity crisis. Following that step, we help them identify their audience. Once we understand their identity and audience, we can move to the final step – craft the message and deliver that message to the right channels.
David Sillick
Tell us a little bit about a Out of Dust and what inspired you to start the business and serve special meaning behind the name.
Brandon Forschino
The reason I started the business was actually inspired after successfully starting a business while I was in college. And when I was 18 years old I had kind of drafted up an idea in my dorm room. What later became a social networking application on campuses all throughout the nation and about three years or four years into that we went through a merger acquisition. I got a chance to continue on the marketing and branding side of of that company and I quickly realized you know the kind of passion that I had for building organizations.
David Sillick
So how do you do that. What types of industries or clients do you find as your best clients.
Brandon Forschino
Yeah our best clients and where we’ve seen the most success has to definitely be nonprofits. There’s a lot of stories to tell. Some other industries we really enjoy have been music and entertainment. So those are some of the industries that we have been focused on and specializing in and the services that we really favor are traditional PR and obviously translating that into more of a digital public relations strategy. Social media is as a big platform for us.
David Sillick
So can you share a recent success story.
Brandon Forschino
Absolutely. We’ve had so many and it’s hard to really pinpoint one I think some of the most recent one would be just in the music entertainment industry. One of the things I first proposed to a record label early on was to use digital media as a tool to really reach the right audience and guarantee some streams of plays. What we’ve been able to do recently is work with a couple of record labels and about 10 different artists collectively, we’ve been able to really take some of the music that they’re coming out with and exponentially increase their streams right off the bat.
David Sillick
How do you work best with clients?
Brandon Forschino
Our goal is to create a retainer based relationship which ultimately you know looks at a long term relationship and where we’re really you know constantly going back each month and meeting with our clients and on a weekly basis in contact with them.
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