Company: MarketingSherpa and MECLABS Institute
Website Address: https://meclabs.com/
Interviewee: Daniel Burstein
Short company description:
Here are some FAST FACTS about the MECLABS Institute:
– Built the first and now oldest conversion marketing research program in the world
– Publishes through MarketingSherpa and MarketingExperiments
– Pioneered the conversion industry, established its concepts and principles, and launched the first certified courses in the field
Mike White launched Client Focused Media in 2002, the leading integrated marketing firm in Northeast Florida with extensive capabilities and experience providing strategic planning, marketing, creative, advertising, printing, branding, public relations and crisis communications services. He also serves as the Publisher of Jacksonville Buzz Magazine which reaches 150,000 readers each month and is the CEO of Bluhorn Solutions. Because of White’s commitment to provide the broadest range of integrated marketing services possible for CFM’s clients, he also founded an events production company as well as a promotional product company to support CFM’s cutting edge marketing campaigns and to yield measurable results for CFM clients at the most efficient rates.
Mike White
Welcome back to BluHorn TV. I’m Mike White. Joining us today my co-host David Sillick and remotely from Jacksonville Florida we have Daniel Burstein with MECLABS. Welcome to the program.
Daniel Burstein
Thanks for having me.
Mike White
On Five Minutes With, we focus on different industry leaders to really talk about tips and trends. Tell me a little bit about MECLABS to start off.
Daniel Burstein
We’re a research institute dedicated to finding out how you can get more customers to say yes while we make the choices we do. We’re doing it over 20 years. We have some patented methodologies around it and we also publish what we learn.
David Sillick
Tell us more about Marketing Sherpa.
Daniel Burstein
So if you’re Marketing Sherpa, as the name suggests, we try to be alongside of marketers and help them make that difficult climb up to successful marketing tactics, successful marketing campaigns.
Mike White
So a typical customer that would come and hire MECLABS, who are the main targets?
Daniel Burstein
We work with companies of all sizes. Start ups, major companies, Fortune 500 companies I think really the biggest commonality is they’re looking to improve conversion.
Mike White
What do you see some of the biggest trends going on with data collection digital that’s going to affect the industry in the next two years.
Daniel Burstein
So I think you know companies are overwhelmed. On the one side they’re overwhelmed they’ve got all this data and they don’t know how to make sense of it. And so the biggest thing that they can do is really find separate the wheat from the chaff.
David Sillick
What single piece of advice would you give to someone that was asking for it.
Daniel Burstein
Well the biggest piece of advice is you only succeed by putting the customer first. So we spend so much time with our own products our own brands, we get so attached them. We are so passionate, we know Web sites as well, we have to ask ourselvescan we do to step out of our own minds where our own brands really look at it in a customer centric way.
Mike White
Well I appreciate you coming on the program today and speaking with us! To find out more about MECLABS and head over to BluHorn.com. We look forward to seeing you next time on BluHorn TV.
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