BluHorn

Friday, August 9, 2019

BluHorn TV – “5 Minutes With” Ted Galluci from Plum Direct Marketing

Each week on 5 Minutes With, our host Susan talks to experts in the media industry. Today, Susan talks to Ted Galluci from Plum Direct Marketing. Plum Direct Marketing is small family owned business based out of Dartmouth Massachusetts, they are a full fledge marketing company, both in direct-mailing and direct-marketing. Plum Direct Marketing provides PPC, Marketing strategy, etc for their clients. To learn more, visit https://plumdirectmarketing.com.

BluHorn TV – “5 Minutes With” Kelly Alexander from KCo Advertising

Each week on 5 Minutes With, our host Wes Benwick talks to experts in the advertising industry. Today, Wes is joined remotely by Kelly Alexander from KCo Advertising. KCo is an Ad agency that helps businesses grow their sales and revenue through platforms that is fitted to reach their target customer with branding, media placement, digital marketing and more. To learn more, visit http://www.kcoad.com.

BluHorn TV – “5 Minutes With” Scott Markman from The Monogram Group

Each week on 5 Minutes With, our host Wes Benwick talks to experts in the advertising industry. Today, Wes is joined remotely by Scott Markman from The Monogram Group. Founded in 1990, Chicago-based Monogram Group are experts at repositioning brands for business performance. Some are local, many global. They all have one common denominator: the need to adapt, engage and thrive. To learn more, visit http://www.monogramgroup.com.

Thursday, August 8, 2019

BluHorn TV – “5 Minutes With” Quentin Gause from Iron Visuals LLC

Each week on Bluhorn TV, David Sillick talks to experts in the media industry. Today David talks to Quentin Gause from Iron Visuals LLC.
Company: Iron Visuals LLC
Website Address: www.ironvisuals.com
Interviewee: Quentin Gause

Short company description: Iron Visuals is a digital media, marketing company specializing in capturing content telling your story through high quality video, Graphic Design creating a beautiful master piece for your brand, and Digital Marketing helping you reach your target audience.
What makes your company unique?: Our services, customer services, and professionalism.
Tell us about a recent success story: Helped a client organically convert leads into sales and gave them a great ROI.
In the next few years, what is the biggest change that you feel will happen in marketing?: There is an even more huge demand for video. Around 68 % of people prefer to learn about a product or service through video. 15% text based articles, 4% infographic , 4% Presentation & Pitches, 3% Ebooks & Manuals.
What is one tip you would provide someone asking for your marketing advice: Marketing your brand today and getting it in front of people has become even easier because of the social media platforms. Using the right strategy and adjusting your brands strategy when need be is very critical to your brands success.

David Sillick
So tell us a little bit about the company and what inspired you to start it and come up with a name like Iron Visuals

Quentin Gause
So Iron Visuals comes from Proverbs 27:17, iron sharpens iron, another man sharpens another. That’s why I came up with the name. And you know when I was playing in the NFL I always would continue to think of like Hey I wanna create something that is generational, that my family can continue to keep building on. It’s something that I enjoy doing. I got my degree in sports journalism and media and I went to ESPN and you know got a lot of experience over there. In our company what makes us different is just like our customer service the way our videos are. We try to bring forth that cinematic feel to our clients instead of just the basics.

David Sillick
What would be one piece of advice you would give a prospective client

Quentin Gause
What are you trying to accomplish with your brand? Are you looking to to generate leads? You want to get people to come in and you want to know you are going to get sales. We want to know and understand your business’ issues. And it’s our job to go in and figure that out and what we do is we love to get to know the client. We want to get a chance to really dig in and understand the client like build that relationship with them. So the biggest thing is like for them just to really understand where are their strengths and weaknesses are.

Wednesday, August 7, 2019

BluHorn TV – 5 Minutes With Zontee Hou from Media Volery

Each week on Bluhorn TV, Mike White talks to experts in the media industry. Today Mike talks to Zone Hou from Media Volery.

Company: Media Volery
Website Address: mediavolery.com
Interviewee: Zontee Hou

Short company description:
Media Volery is a New York City-based strategic marketing agency and consultancy with a digital focus. We support growing businesses and help them tell their brand stories compellingly, while achieving their business goals.

We believe in research, metrics-driven insights, and keeping our eyes on the prize. Our clients include retail brands, luxury brands, software companies, professional services, and nonprofits.
In the Next 5 years, the biggest change to marketing will be what?: Marketing will need to become more customized to individuals–technology will facilitate customized content and ads being targeted and displayed. But marketers must change how they think about their audiences to ask them what they need, rather than to assume broadly about general market segments.

Mike White
Tell me a little bit about your company and the digital services you offer.

Zontee Hou
Media Volery is a digital marketing firm focused on results driven business calls, meaning that we really like to dig into the metrics and the data to better understand what are the ways that we can best serve our client’s customers and really connect them to the brand value propositions.

Mike White
How do you see over the next three years digital changing for corporations?

Zontee Hou
I speak to a lot of industry professionals at events around the country and the things that we’re talking about right now are how the access to information is changing. So think about the voice assistance that you have in your pocket or on your desk at home or think about the fact that we are now all carrying a supercomputer in our hands basically every day the week right. Our customers are so easily accessing information about not only our brands but our competitors and the industry as a whole. Every second of the day and so that means that what they are looking for is information to be delivered to them in a more friendly conversational way that’s more intuitive. We’re going to have to keep an eye on that in the next couple of years when it comes to marketing. People are already expecting the information to be highly tailored to them.

Mike White
Are there a specific two pieces of software that you guys utilize that you ultimately love and that works best with your clients?

Zontee Hou
Yeah. So I think there are a lot of different ways of gathering analytics to tools that are in our tool belt that we think are really essential. Our first rival IQ which allows us to build competitive landscapes of the social media landscape for our clients and track those over time can better understand what’s happening not only with conversations around the brands but also on what those competitors are doing more or less effectively. The second tool that we use very consistently is since most or now it’s called meltwater social which is from meltwater Of course. And it allows us to gather broad sets of social listening around topics so we can build a profile for all of the brands within a client’s portfolio or around the conversation in their industry so that we can better understand what’s happening not only on social media but on blogs in the news in forums et cetera so that we can better analyze the conversations and the trends that are happening within that specific space.

Five Minutes With Kenny Harper from Rock My Image

Each week on Bluhorn TV, David Sillick talks to experts in the media industry. Today David talks to Kenny Harper from Rock My Image.

Company: Rock My Image
Website Address: https://rockmyimage.com
Interviewee: Kenneth Harper

Short company description: I help businesses increase profits through increased sales and efficiencies by leveraging strategy & systems.
What is your favorite advertising campaign that you have created for a client or participated in?: Poison Billiards – Brand Launch
How does your marketing strategy change from working with a local advertising client to a national advertising client?: That really varies depending on the client, their goals, needs and budget.

David Sillick
Tell us a little bit about Rock my Image. What inspired you to get it started. What inspired the name.

Kenny Harper
So my background as a young kid is always always looking to be artistic and creative, to have that visionary perspective. So I got into music playing rock and roll and then as I started to grow into my career of marketing and advertising and professional development I wanted to do something that was different. That was fun and really created the name Rock My Image.

David Sillick
And looking at your website and your LinkedIn profile I noticed you mentioned a proprietary system that you have. Walk us through that. What’s that mean and how do you use that with your clients.

Kenny Harper
We created a software that really helps to look at not just the marketing but what companies are doing to generate leads, close more sales, and retain clients or referrals and ultimately become more profitable as a business. And so we walk through an assessment that really helps to identify areas of opportunity so that they have a plan and a structured plan to amplify their business.

David Sillick
So what would be one piece of advice that you would give someone.

Kenny Harper
Take time to take a step back and really assess your business and create clear goals. I’ve talked to a lot of different successful business owners business owners that have multiple operations been in business for over 20 years and a lot of them don’t have clear goals define for improving their business. They are not tracking this on a regular basis. There is not a plan to help them move the business forward. So that’s that’s a place to start is really identifying what your goals are and then you can work on the strategies to implement. Far too often people jump to a tactic a marketing tactic they see oh there’s a social media app we should be on it but they really don’t know how that’s going to apply and work for their business in the long term goals. Share with us.

David Sillick
Tell us a recent success story.

Kenny Harper
So I met Jamie Clavin. She owns almost home senior services and then I met her at a local chamber event and she was telling me the competition is just blowing up in the senior services market. I don’t day care. There’s all these little operations popping up. She needed some fresh perspective on what she could do to elevate her image elevate her systems so she can stay competitive in the market. So we took a step back to really look to see what she was doing and developed an action plan. Since then she’s authored a book is generating more leads and has really worked through her sales process to automate that providing a better experience. And ultimately she’s growing her business.

firstmike lastmike

firstmike lastmike
title at Companymike
Website Address:12345.com

What services does your company provide?

Creative, Media Buying and Plannin, Social Media

About Companymike:

Short company description:

In the Next 5 years, the biggest change to marketing will be what?

What percent of your advertising service offerings does media buying make up?

When buying media, what percent of your advertising investment is spent on traditional media and how much of your advertising budget is spent on digital advertising?